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Technology Integration and Entertainment, Audience Engagement Activities
National Competition of Business Ideas “Digital Business” in Armenia, Georgia and Moldova
How we organized an international competition across three countries and turned it into a WOW-event that got everyone talking
November 2023
- Moldova,
- Georgia,
- Armenia
November 2023
1000+
Live broadcasts, prizes, live jazz, and tons of energy
participants both offline and online
business ideas
100+
We were entrusted with something major: to breathe life into an international business idea competition taking place across three countries — Moldova, Georgia, and Armenia.But this wasn’t just a competition. It was:
- Part of the large-scale EU project “CONNECT”co-financed by European Commission
- About building strong ties between universities and businesses
- About empowering students to launch real startups
- About digital transformation, innovation, and entrepreneurial thinking
How it all started?
wasn’t just to “organize an event,” but to create a full ecosystem — visually, conceptually, and emotionally. So that everyone — from students to sponsors — would feel: this is about the future.
Our mission
What we did
Full-cycle execution
- Brand identity development: logo, colors, patterns
- Promotional kits: notebooks, badges, flyers, banners
- Slide decks, certificates, and award designs
- UI/UX for landing pages — a unified style for all three countries, with local adaptations
- Digital Presence
- Landing pages on Tilda (for each stage of the competition)
- Online registration for participants and jury members
- Livestream support and post-production
- Content for Telegram, Instagram, and Facebook
- Organization & Logistics
- Full competition agenda and ceremony scripts
- Recruitment and training of moderators, volunteers, support teams
- Coordination with speakers, jury, universities
- Sponsor management, artist booking, tech support
- Execution in hybrid format across all three countries
Only Moldova's budget was over 45,000 EUR, with 80% raised through partnerships and grants
12+ partners including
Sponsors and partners of the event:
Strategic partner: Moldcell
VIP partners: "Liceul Socrate"; Academylevelup; Image Marketing Moldova; Moldtelecom
Project partners: Organizația pentru Dezvoltarea Antreprenoriatului; Moldova Innovation Technology Park; Draexlmaier; @Mediacor
Gift partners: Skillbox; GeekBrains; Proxidei - Marketing Agency; EcoFM; Vocea Basarabiei Radio / TV; Wine Crime.
12+ partners including
- USAID Moldova
- Embassy of Sweden in Chisinau
- UK in Moldova - British Embassy Chisinau
- Innovate Moldova
- Moldova Innovation Technology Park Digital Park
Sponsors and partners of the event:
Strategic partner: Moldcell
VIP partners: "Liceul Socrate"; Academylevelup; Image Marketing Moldova; Moldtelecom
Project partners: Organizația pentru Dezvoltarea Antreprenoriatului; Moldova Innovation Technology Park; Draexlmaier; @Mediacor
Gift partners: Skillbox; GeekBrains; Proxidei - Marketing Agency; EcoFM; Vocea Basarabiei Radio / TV; Wine Crime.
Chișinău, Mediacor, November 22–24, 2023
370+ offline participants
60+ business ideas presented
9 top-tier speakers
40,000 MDL total prize fund
Jazz concert
Competitions, giveaways, networking, photo zones
370+ offline participants
60+ business ideas presented
9 top-tier speakers
40,000 MDL total prize fund
Jazz concert
Competitions, giveaways, networking, photo zones
Mihaela Negru (MITP): Digital transformation in Moldova
Mihail Cracea (Moldcell): Customer communications
Dumitru Pintea (ODA): Building a sustainable digital business
Victor Marchitan (Image Marketing): Global sales through Upwork
Additional experts from Moldtelecom, LLMTI, Proxidei, and more
Mihail Cracea (Moldcell): Customer communications
Dumitru Pintea (ODA): Building a sustainable digital business
Victor Marchitan (Image Marketing): Global sales through Upwork
Additional experts from Moldtelecom, LLMTI, Proxidei, and more
EcoWorm — 1000 EUR - eco-solutions in agriculture by USARB
Econtabil — 500 EUR - next-gen accounting by UTM
ArtTherapy — 500 EUR - creative social impact by AMTAP
Econtabil — 500 EUR - next-gen accounting by UTM
ArtTherapy — 500 EUR - creative social impact by AMTAP
- Professional-quality livestream and video production
- Live concert by Moldova’s top jazz musicians
- Immersive branding and digital ecosystem design
- Branded materials people actually wanted to keep
- The energy and vibe — more like a startup festival than a conference
3 countries
9 competition days
100+ business ideas
1000+ participants
50+ partners
20+ speakers and jury members
12 livestreams
1 inspiring case
9 competition days
100+ business ideas
1000+ participants
50+ partners
20+ speakers and jury members
12 livestreams
1 inspiring case
Where ideas got a real chance to grow. And once again, we proved: the right mix of structure, creativity, and strategy leads to powerful results.
"The best student event of 2023!"
"An amazing mix of education and show"
"I can’t wait to attend again next year"
All reviews available on the project’s Telegram channel: Digital Business Participant survey ratings: 9.5 / 10
"An amazing mix of education and show"
"I can’t wait to attend again next year"
All reviews available on the project’s Telegram channel: Digital Business Participant survey ratings: 9.5 / 10
Feedback That Says It All
This wasn’t just a competition.
It was a movement. We built more than just an event — we created a space where the youth of Moldova, Georgia, and Armenia could shape the future. Where brands discovered fresh
It was a movement. We built more than just an event — we created a space where the youth of Moldova, Georgia, and Armenia could shape the future. Where brands discovered fresh
Final Thoughts
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